market analysis

Growth in global fish demand is currently outpacing supply.

Indonesia's Fish Reserves

Indonesian waters are home to more than 3,000 species of fish.
Indonesia has one of the world’s largest fish reserves, and is the second largest fish producer in the world. This resource is currently underutilized and has a lot of room for growth.
The Indonesian government estimates that “over 26 million hectares are suitable for aquaculture expansion” according to The World Bank.
Indonesia has the potential to sustainably generate US$1.1 trillion worth of fish a year. In 2020, Indonesia caught approximately US$40 billion worth of fish.

Market Potential

Both the domestic and export markets for Indonesian fish have grown steadily over the years. This trend is expected to continue in the coming decades.
A trend towards more accountability for sustainable commercial fishing has resulted in trade tracking programs that require the international trade of some species of fish to produce import documentation of catch details, including fishing gears used, etc.
There is enormous potential to grow the industry in an ecologically responsible manner.

Target Markets & Global Export Potentials

Indonesia

Indonesians get 52% of their animal-based protein from fish. This value is well above the global average of 16%.
Indonesia ranks as the eighth most fish-dependent nation in the world.
The fisheries sector contributes 2.6% GDP, a larger proportion of Indonesia’s GDP than many of its peers including China.
The domestic market for fish consumption in Indonesia has a lot of room to grow as local demand for fish continues to strongly increase annually.

USA

The United States spends the most amount of money on fish imports in the world.
Trade disputes with China in recent years have resulted in an opportunity to fill the supply gap China left behind.

China

China imports almost double the quantity of fish, by weight, than any other nation. The US comes in a distant second.
China is both a large importer and exporter of fish.

Japan

Japan is the largest importer of tuna in the world valued at US$814 billion in 2019, accounting for 41.3% of global imports. The US is a distant second at 24.2%.
Indonesian yellowfin “Ahi” tuna is in high demand in Japan.